Website Image Colouring
Internet spending for 2006 reached a staggering £30.2 billion, according to IMRG, the Internet research firm. The company forecast online sales to rise to £42 billion in 2007. *
* Source - The Times - January 18, 2007
However despite these massive sales and growing potential, many online retail companies are failing to maximize this potential by failing to offer their online customers the opportunity to view the full colour choice of their products.
Moreover, many retailers also accept their online operation also allows customers to browse the full range of available product online, especially to view and co-ordinate clothing, prior to visiting the retail shop to try on garments & make purchases.
**Your website developer will be able to utilize re-coloured images to allow your customer to view the alternative colours on the mouse click.
Image Recolouration Service
ColourMaster images offer a service to provide images which will allow the full colour choice of each product to be displayed on-screen.
Using similar technology and image enhancement skills used to create our innovative “Virtual Garments” we can provide subsequent images in the full colour range from one initial suitable image supplied by our client.
Benefits
The recoloured images we supply can be used by our client's web developer to create an inspiring, stylish site, which will enhance the buying opportunity by enabling end-user customers to interact with your website to view the full colour choice available.
And this can be achieved even if all of the colours were not available at your initial photo shoot.
The flexibility to recolour product at a later stage offers practical opportunities to introduce the latest fashion and seasonal colours at the right time.
The ‘shop window’ of your online store can be as up to date and relevant as your High Street retail outlet.
Dependant upon the supplied image it is also possible to ‘map’ on new stripes and print designs onto plain garments giving end-user customers a far greater choice of design and colour. Details of this facility can be viewed on our ‘Garment Mapping’ page.